Digital Marketer

EXPERIENCE

Publicis – VivaKi, New York, NY, Director, Southeast Asia                            

July 2013-Present

Accomplishments:

  • Developed and operationalized technology verification process for all external vendors.
  • Advocated to all brand partners on addressable marketplace and helped strategize go to market strategy.
  • Developed processes of work flows for Atlas Media Console including revamped discrepancy process.
  • Represented Audience on Demand on the Ad Ops Center of Excellence.
  • Responsibilities:
  • Actively develop product roadmap for VivaKi Audience on Demand Southeast Asia.
  • Liaise between agencies and Audience on Demand to educate on Programmatic Media and benefits of buying digitally via biddable media.
  • Manage a team of traders and maintain operational efficiencies of group.
  • Identify opportunities for operational improvements, which yield an increase in productivity across APAC.
  • Facilitate the implementation of large-scale campaigns for high-profile Publicis clients, including campaign set-up, advanced feature implementation and strategy recommendations.  
  • Provide advanced level reporting to agency teams to “tell story” of Audience on Demand to clients.

Publicis – VivaKi, Beijing, China, Associate Director, China                          

Nov 2012-July 2013

Accomplishments:

  • Developed and operationalized strategic direction of Audience on Demand in Greater China currently being utilized today.
  • Advocated to Senior Level Executives within Publicis Groupe China agencies programmatic buying techniques and Audience on Demand trading desk.
  • Developed processes and evaluated all technology vendors for Audience on Demand in China.

Responsibilities:

  • Serve as primary relationship/technology manager for Audience on Demand to all Senior Executives within Publicis Groupe Greater China
  • Actively develop product roadmap for VivaKi China - Audience on Demand.
  • Liaise between clients to ensure issues are handled comprehensively and exceed client expectations.
  • Partner with Sales team on new business, up-sell or cross-sell opportunities.
  • Facilitate the implementation of large-scale campaigns for high-profile Publicis clients, including campaign set-up, advanced feature implementation and strategy implementation.
  • Manage a team of eight people and maintain strategic direction of Audience on Demand.

Publicis – VivaKi, New York, NY, Manager, Platform                                       

May 2011-July 2013

Accomplishments:

  • Developed and operationalized technology verification process for all external vendors.
  • Advocated to all brand partners on addressable marketplace and helped strategize go to market strategy.
  • Developed process workflows for Audience on Demand Trading Desk to investigate and solve advanced level issues with programmatic media space.
  • Represented Audience on Demand at the Ad Ops Center of Excellence and presented to key Publicis Groupe Executives on Programmatic Media.
  • Demonstrate strong working knowledge of all current online advertising technologies including Atlas, DFA, Doubleclick Bid Manager, Turn Media Console and many more.


Mediaplex - ValueClick, New York, NY, Senior Strategic Account Manager  

May 2010-May 2011

Accomplishments:

  • Serve as primary relationship manager for large strategic account, representing millions of dollars in online advertising spend through search, banner and affiliate marketing programs.
  • Leverage knowledge of clients’ operations and digital advertising to expand strategic planning within organization.
  • Develop global implementation process for roll out of dynamic messaging and behavioral targeting and other strategic initiatives.
  • Demonstrate strong working knowledge of online marketing product suite, current support policies, procedures and methods of support delivery, in order to provide technically accurate solutions to clients.

    

Microsoft Corporation, New York, NY, Technical Account Manager              

Jul 2008- Jan 2010

Accomplishments:

  • Developed knowledge share and central point of storage for operational documents.
  • Created a weekly E-newsletter detailing industry events and news for distribution to colleagues.
  • Developed processes of work flows for Atlas Media Console including revamped discrepancy process.
  • Analyzed data and provided critical strategy frameworks for marketing programs including email, search and webcast marketing.


The Nielsen Company, New York, NY, Digital Marketing Manager                                            

Jun 2006-Jul 2008

Accomplishments:

  • Restructured existing programs for digital media projects which improved usability, information architecture, search engine optimization and overall leads generation.
  • Implemented lead generation standards and processes for digital touch points and integrated them within existing sales pipeline to drive sales and brand promotion.
  • Successfully strategized, implemented and managed media campaigns for Hey! Nielsen, a cross-company initiative to build a social-network.


XACT Communication, New York, NY, Marketing Manager                           

Oct 2004-Jun 2006

Accomplishments:

  • Increased sales 300% by restructuring site architecture to improve overall search engine placement and user engagement.
  • Instructed major retail store General Managers on improving product visibility, features, and selling points for satellite radio branded products.
  • Contributed to major sales meetings by demonstrating product value to drive placement in over 80% of retail stores.


American Marketing Development, Orlando, FL, Art Director                       

Sep 2003-Jul 2004

Accomplishments:

  • Managed project traffic from creative to outside vendors ensuring timely execution within budget.
  • Created copy and design for interactive projects including email campaigns, website architecture and collateral. Interactive email blasts were delivered to thousands of recipients.
  • Methodically prepared all client files for shipment to off-site vendors for printing and publishing to the web.



EDUCATION
Savannah College of Art and Design, Savannah, GA
Bachelor of Arts in Graphic Design and Visual Communication May 2001


ACTIVITIES
Microsoft NY Digital Mavens, Microsoft Alumni Association, Web 2.0 MeetUp Group, Retail-link Users Group, Orlando Ad Federation, American Institute of Graphic Arts

SKILLS
Atlas DMT
Doubleclick DFA
Mediaplex MOJO Ad Server
Doubleclick Bid Manager
Turn
DataXu
MediaMath
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Nielsen @Plan
Adobe Illustrator
Adobe Photoshop
HTML/CSS
JavaScript
Basecamp
Evernote